A frank assessment of their readership...

>> Thursday, December 04, 2008

The best part of this June 1957 Mechanix Illustrated cover isn't the awesome/insane domed house (obviously, nobody at the magazine gave any thought to how much cooling this house would cost during the summer), but the "Special Section" advertised at the very top:

"Yes, gentlemen, customer surveys have confirmed that our entire subscription base consists of pasty nerds, fully three-quarters of whom wear square-rimmed glasses. They need a survival guide, and we can always run the 'Rocketry's Future Is Now' insert in July...."

(Image courtesy of Will S.
via Well Medicated.)


Jim Wright Thursday, December 4, 2008 at 12:46:00 PM EST  

"This is the house you'll be living in tomorrow"

and you'll know it's tomorrowmorrowland because all the cars have really big rocketship fins.

Hmmm, one wonders just how warm it would be in mid summer under that dome-like magnifying glass

mattw Thursday, December 4, 2008 at 4:03:00 PM EST  

Hey now, as a pasty nerd with squarish glasses I resemble that remark!

Random Michelle K Thursday, December 4, 2008 at 4:09:00 PM EST  

I wonder what their money making secrets were.

Bathing? Personal hygiene?

Eric Thursday, December 4, 2008 at 6:26:00 PM EST  

Matt, I assure you, as a total nerd who would still rather play D&D than go outside most days, I'm mocking myself because I can do that to my own peeps.

Speaking of which: nice one, Michelle.

Jim: yeah, that house seems designed for spontaneous combustion, doesn't it? "I don't know what's happening, Bob--everybody who's bought a house from Tomorrowland Homes has died in a mysterious fire... do you think it could be the work of a serial killer?"

Jeri Thursday, December 4, 2008 at 6:47:00 PM EST  

Think of the money to be made in curtain and blind sales.

Or binoculars.

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